Give & Grow (Donations, Customer Loyalty).
It shows the rate of interested potential customers who leave without buying anything compared to the total number of shopping carts created. Neglecting the friction causing this behavior is likely to spring a revenue leak that will likely only get worse over time.Ĭart Abandonment Rate (CAR) is the percentage of customers who add items to the cart but then abandon it before completing the purchase. Your marketing team works hard to bring visitors to your store, so it’s understandably frustrating when shoppers add items to the cart only to change their minds shortly after and decide not to buy anything.